Role: Lead UI/UX Designer

Industry: Digital Banking & Fintech

I led the UX/UI design for Global IME Bank’s mobile app, transforming its interface to enhance usability, security, and user engagement. The goal was to simplify financial transactions while maintaining a seamless digital banking experience.

✔ Complete UI overhaul with a clean, modern, and accessible design

✔ Simplified navigation & dashboard for better user experience

✔ Revamped the user journey for faster transactions & better navigation

✔ Redesigned onboarding & KYC flow for a frictionless sign-up process

✔ Optimized fund transfer & bill payment journeys to reduce transaction time

✔ Improved visual hierarchy & consistency for a seamless banking experience

✔ Worked closely with developers to ensure pixel-perfect implementation

25% increase in active users: Users found the app easier to navigate, leading to higher engagement and more frequent usage.

30% faster transaction completion: The revamped design streamlined key flows, reducing the time users spent on completing transactions.

50% reduction in customer support queries: Simplified onboarding and improved UI clarity reduced user confusion, resulting in fewer support requests.

Improved mobile banking feature adoption: Features like fund transfers, bill payments, and savings were used more frequently, contributing to a higher adoption rate.

Higher user satisfaction scores: Post-redesign user feedback showed a notable improvement in satisfaction, especially in terms of usability and design aesthetics.

Increased app store ratings: The redesign contributed to a boost in app store ratings due to the enhanced user experience and visual appeal.