Email Series for B2B School Client Prospecting
Laura Holt
Photo by u5468 u5eb7 on Pexels.com
Email 1
Subject Line: <SchoolName> Can Improve its Social Emotional Wellbeing
Pre-Header: Find out how, with Our Company.
Header: Improve Your Climate and Culture, with Our Company
Body Copy : Social emotional support has a profound impact on wellbeing, for students AND staff. Our Company has the resources to help make that support a reality.
CTA 1: Get Resources
When you partner with Our Company, you unlock a wealth of new resources. Like our educational video series, The Harbor. It features more than 150 episodes discussing topics associated with character development, each designed to be shared in the classroom. Check out the episode below, all about facilitating conversations about social emotional wellbeing in your school!
CTA 2: Watch Now
Sub-header: We’re Ready To Help
Body Copy: Jostens is the trusted partner in climate and culture building your school has been missing. Want to know how Jostens can help with your unique concerns? All you’ve got to do is ask!
CTA 3: Ask For Help
Email 2
Subject Line: A Better Climate & Culture at <SchoolName> is Possible
Pre-Header: Discover what <SchoolName> has been missing
Header: Our Company Helps You Build Climate & Culture
CTA 1: Get Support
Body Copy: When you think Our Company, you might think yearbooks or class rings. But that’s just one small part of what we do.
Our real passion is helping schools. Supporting educators in championing a culture of belonging, achievement and pride. When you partner with Jostens a world of new climate and culture building resources are unlocked.
Header 2: The Intricacies of Educational Equity
Body Copy: Check out this example of what Our Company can offer you and your school community! This video features six seasoned educators, discussing the ins and outs of educational equity and how you can better identify the groups being left behind in your school.
CTA 2: Watch Now
Sub-header: We’re Ready To Help
Body Copy: Our Company is the trusted partner in climate and culture building your school has been missing. Want to know how Our Company can help with your unique concerns? All you’ve got to do is ask!
CTA 3: Ask For Help
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Posted Jul 13, 2023
Two-email series sent Spring 2023 to new school prospects, promoting Jostens as the industry leader and premier partner in fostering school spirit.
