I had the exciting task of working on the website for Overthrow New York Boxing Club, a unique fitness and lifestyle brand with a rich cultural history in Downtown New York. My role involved website customization, product customization, and redesigning the homepage to reflect the brand's identity as more than just a group fitness boxing brand, but a lifestyle emblem intertwined with cultural and political movements.

Developed using WordPress, the project encompassed:

1. A complete customization of the website resonates with Overthrow's underground boxing theme and its historical significance.

2. Redesigning the homepage to capture the essence of the brand’s heritage, located in a former activist hub across from the legendary punk club CBGB’S.

3. Incorporating visual elements and design aesthetics that align with Overthrow's lifestyle brand image, emphasizing its impact on cultural and political movements.

4. Enhancing product pages and customization options, providing a more engaging and user-friendly experience for visitors looking to purchase branded merchandise.

The design strategically combines the gritty, raw energy of underground boxing with a sleek, modern user interface, ensuring that visitors instantly connect with the brand’s unique story and offerings.

My focus was on creating an immersive experience that not only highlights the club's services but also tells its story and celebrates its roots in New York's cultural and political history.

This project highlights my expertise in WordPress development and my ability to deliver customized, responsive, and visually compelling websites that effectively communicate a brand's narrative and ethos.