Visual Identity for Rocco

Rocco is a mobile, raw bar offering a carefully selected range of the finest oysters and seafood options from around the British Isles, as well as responsibly sourced caviar of outstanding quality. Catering for events and popups they also have regular spots at food markets around London and are opening a seafood bar in Camberwell early 2024.Working closely with Rocco’s directors I created a brand that stood out from the crowd in the shellfish industry. Hot orange and a bold word-mark that screams pride and character, Rocco’s personality beats the traditional, stuffy expectations set by other Oyster brands. We wanted to push the brand forward in a young, innovative & unique light, allowing Rocco to perform amongst more modern opportunities.

2024 — VISUAL IDENTITY