EVER TRUST TEA｜MOUNTAIN QI
LIUJIAYUN Studio
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Posted Jan 21, 2026
Sipping tea is like reading a book. Featured in APD 14 and TIMA for TEA, this 50-year heritage brand achieved 10,000+ sales through strategic brand rebranding.
Sipping tea is like reading a book—unfolding the distinct character and flavor of every high mountain peak.
Ever Trust Tea is a classic Taiwanese brand with a 50-year heritage. They sought to repackage their premium High-Mountain Oolong to appeal to a younger, literary audience while honoring their traditional roots.
How do we visualize the abstract concept of "MOUNTAIN QI" (the unique tea flavor defined by different mountain peaks) and transform it into a tangible, immersive unboxing experience
Reading the Tea We redefined the act of tea tasting as a form of "reading." The packaging structure mimics a hardcover book. Upon opening the gift box, the consumer is greeted by a panoramic mountain landscape, acting as the opening chapter of a book. The interior guides invite users to "read" and savor the nuanced flavor notes from different mountain peaks. The Gift of Purity The set includes a Maifan Stone (Medical Stone) for water purification. This thoughtful addition ensures that every cup brewed highlights the purest, most authentic flavor of the high-mountain tea.
Commercial Impact: Result: The redesign successfully revitalized this classic brand.Best-Seller: Achieved a monthly sales volume of 1,000+ gift sets and 10,000+ tea canisters immediately after launch, successfully transforming traditional tea culture into a symbol of modern lifestyle aesthetics.
"Recognized for its artistic and commercial depth, our 'Mountain Qi' project was featured at CIIE 2020 and the Xiamen Tea Fair 2019. This work is also published in TIMA for TEA (2021) and the prestigious APD 14."
🍵 Focus: Strategic Brand Identity & Cultural Packaging. #TeaDesign #CIIE #PackagingDesign #BrandBlueprint
