To develop a comprehensive digital strategy to enhance Uber's brand awareness and consideration during the ICC Men’s Cricket World Cup, aligning marketing efforts with the event’s global reach and cricket fans’ engagement.

Conducted an in-depth analysis of upper-middle-class professionals aged 20-50 in Tier 1-3 cities. This analysis identified key consumer behaviours, preferences, and motivations to tailor the strategy for maximum relevance and impact.

Performed a detailed competitive analysis to assess key competitors and their strategies. Conducted a SWOT analysis of Uber to identify internal strengths and weaknesses, as well as external opportunities and threats, providing a clear understanding of Uber’s market position.

The strategy focused on crafting an integrated digital approach for Uber to drive brand awareness and consideration in conjunction with the ICC Men’s Cricket World Cup. This involved a multifaceted plan utilizing a variety of digital marketing channels to achieve key objectives.

The approach included:

Utilizing Digital Channels: Leveraged multiple digital marketing channels such as social media, search engines, and online advertising to create a comprehensive and cohesive campaign. Each channel was chosen to reach specific segments of the target audience effectively.

Content Themes and Formats: Developed engaging content themes and formats tailored to resonate with cricket fans and align with the event’s excitement. This included dynamic formats such as videos, infographics, and interactive posts to capture attention and encourage interaction.

Collaborations: Engaged with sports figures and influencers associated with cricket to amplify the campaign’s reach and credibility. These collaborations aimed to leverage their influence to enhance brand visibility and foster a deeper connection with the audience.

Event-Centric Engagement: Designed strategies and content specifically timed around the ICC Men’s Cricket World Cup to maximize relevance and engagement. This included creating timely promotions, interactive content, and special offers that aligned with the event’s schedule and activities.

Project Video: Created a project video that encapsulated the campaign’s objectives, strategies, and key learnings. This video served as a compelling summary of the project, showcasing the strategic approach and its outcomes.

The project aimed to connect cricket fans with the excitement of the sport while effectively promoting Uber’s services. The strategy leveraged the ICC Men’s Cricket World Cup as a platform to enhance brand presence and drive meaningful engagement. To see the complete project report, click [here].