58% of the audience was unfamiliar with Nykaa Man, and 42% viewed it as a women-focused brand.
This strategic approach not only repositioned Nykaa Man as a leading brand for male grooming but also strengthened its connection with its target audience, building brand loyalty and enhancing market presence.
Posted Sep 13, 2024
Positioned Nykaa Man as a go-to male grooming brand by driving awareness through influencer marketing, paid media, and SEO/SEM, enhancing engagement and sales.
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