Color Culture

Content in the form of still images for a book sale. I worked with the client who wanted to use his coloring book to raise mental health awareness as well as healthy coping strategies, while ultimately selling the product. One of the big goals I worked with this client was to create his brand on Instagram. We did not just want to focus on the book but on what COLOR CULTURE is, and what the brand stood for while promoting the book. One thing I wanted to do with the brand is bring it to live by adding a whole lot of color, as well as showcasing the real art which was the photographs of the people. Color Culture wanted to raise mental health awareness specifically in the Black Community. Each post included the brand name, website, and call to actions.