Silken Co: 44% Lift in Conversions
Antonio Romero
The client, an eCommerce business, was looking to increase their online sales and optimize their website for maximum conversions. To achieve this, they hired our in-house CRO team to conduct thousands of tests on their eCommerce pages.
Our team began with an in-depth heuristic analysis to determine what changes were needed for optimization. After analyzing the data, our team identified several areas for improvement, such as updating the website design, improving page loading speed, and increasing the visibility of the call-to-action buttons.
We then implemented the changes and monitored the results. The results were impressive - website traffic increased by 20%, page loading speed improved by 10%, and the number of conversions rose by 44%.
Overall, our contribution to the project was a success. The client was able to achieve their goal of increasing online sales and optimizing their website for maximum conversions.
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Posted Feb 4, 2023
Within a few months, they had achieved a 44% lift in conversions that came from just a few particular changes on their Shopify store.
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