A newly established automotive service center in Algiers needed a complete brand identity that could hold its own in both B2B business dealings and street-level advertising — without looking like every other garage in the market.

I designed the full ATG identity system from the ground up: a bold badge-format logo with speed stripes and a custom industrial typeface in a red, blue, and navy palette that reads as precision and authority, then extended it across every touchpoint from uniforms and signage to promotional items and business correspondence.

The result was a 56-page identity pack covering logo variations, color system, typography, usage rules, and production-ready mockups — giving ATG a complete visual infrastructure to launch and scale their brand with confidence.