The Resource Holding Group of Companies was established in 1984. Today, it is one of the leaders in the field of environmental monitoring, audit and expertise, as well as conducting laboratory studies of various environments.
Problem
The company's website is very outdated and no longer reflects the mission and values of the company. According to analytics from the client, visitors leave the site in an average of 60 seconds without using the feedback form, mail or phone.
The main problems of the site:
Poor navigation and hierarchy
A large amount of unstructured information on one screen
Lack of well-designed user paths.
Tasks
Enhance User Experience (UX) and Engagement. making the site more intuitive, responsive, and visually appealing.
Implementing clear calls to action (CTAs), streamlining checkout processes, and providing compelling product or service information can lead to increased conversion rates and revenue.
Improve Brand Identity and Online Visibility.
Information Architecture
Main Page
Services
The page catalog of all services of the company providing full information about all possible services.
Standard service page
A page template for a specific service that will be used for each service and will be filled with relevant content.
First results
After the release of the improved website design, the average duration of each session increased by 80%.
While the remaining metrics have not been calculated, it still takes time to determine the conversion of a new site.
