Zimphysique is a bold sportswear brand founded in Australia by a Zimbabwean entrepreneur. Built on strength, resilience, and identity, the brand fuses modern performance design with cultural pride. Every detail reflects Zimbabwean heritage while appealing to a global audience of athletes and fitness enthusiasts.

At Upliftr, we developed Zimphysique’s brand identity from the ground up — blending sharp, dynamic visuals with cultural symbolism to create a sports brand that feels authentic, powerful, and global.