Social Media Strategy Revamp for Sparkling Bright Whitening

Sparkling Bright Whitening is a premier teeth whitening business run by Ashley, an expert with over 10 years of experience in the industry and a direct connection to a dental office. Despite her extensive knowledge and credentials, Ashley faced challenges in booking consultations and promoting her online teeth whitening trainings. Her existing social media content was overly sales-driven and failed to resonate with her target audience. Ashley’s goal was to leverage her unique selling points and her engaging personality to boost her online presence and attract more clients. She needed a strategic shift in her social media marketing to highlight her expertise and connect authentically with potential customers.

 

Low Consultation Bookings: Ashley was receiving only 1-2 consultations every other day, far below her capacity and business goals.

Lack of Engaging Content: Her social media posts were too sales-focused and didn’t align with what her audience found interesting or valuable.

Lack of Audience Connection: She was communicating based on her preferences rather than addressing the needs and interests of her target audience.

Promotion of Online Trainings: Ashley wanted to effectively market her online teeth whitening training programs to a broader audience.

 

To rejuvenate Kiss & Tell Hair Co.’s sales and reconnect with their audience, we devised a comprehensive omni-channel marketing strategy tailored to their unique needs and goals. Our first step was conducting in-depth market research to understand their target audience and past marketing performance. With these insights, we crafted a multi-faceted approach:

Market Research: Conducted detailed research on Ashley’s target audience, existing clients, and competitors to understand market dynamics and audience preferences.

Highlighting Unique Selling Proposition: Emphasized Ashley’s extensive experience and her connection to a dental office, setting her apart from competitors. Developed content that showcased her expertise and established her authority in the field.

Engaging Social Media Strategy: Shifted the focus from purely promotional posts to a blend of educational, entertaining, and personality-driven content. Created posts that highlighted her fun personality, making the content more relatable and engaging for her audience. Shared tips, behind-the-scenes insights, and customer testimonials to build trust and engagement.

Paid Social Advertising: Launched targeted ads to increase visibility, drive traffic to her consultation booking page, and promote her online training programs. Retargeted previous visitors and followers to encourage conversions and bookings.

Community Engagement: Fostered a sense of community by responding to comments, engaging with followers, and sharing user-generated content.

 

Revenue Growth: Within 45 days, Ashley’s revenue tripled, reflecting the success of the revamped marketing strategy.

Consultation Increase: Daily consultations soared from 1-2 every other day to 7 per day, filling her schedule and significantly boosting her business.

Brand Authority: Ashley became widely recognized as the leading expert in teeth whitening in her city, establishing her business as the go-to place for whitening services.

Enhanced Online Presence: The engaging and dynamic content strategy increased her social media following and interaction, leading to higher visibility and brand awareness.

Successful Training Promotions: The targeted ads and improved content helped effectively promote her online teeth whitening training programs, attracting more participants.

“Working with Wine Down Marketing has been a transformative experience for my business. They took the time to understand my unique strengths and crafted a strategy that truly resonated with my audience. The shift from dull, salesy posts to engaging and educational content has not only tripled my revenue but also made me the go-to expert in my community. My consultations have skyrocketed, and my online trainings are gaining incredible traction. I couldn’t be happier with the results!”

– Ashley, Owner of Sparkling Bright Whitening.