Omni-Channel Marketing Strategy for Hollywood Beauty

Hollywood Beauty, a well-established brand with over 30 years in the beauty industry, specializes in multi-use beauty oils for hair, skin, and nails. Recently, their marketing efforts had been hampered by the aftermath of a hack that resulted in bot followers, undermining their social media engagement and credibility. The Marketing Director approached us for a comprehensive omni-channel marketing strategy to rebuild their online community and boost sales. Within three months, our approach led to a 300% increase in engagement, a 40% growth in followers, a 50% expansion of their email list, and over 60%rise in both online and retail traffic.

 

Hollywood Beauty is a trusted name in the beauty sector, known for its versatile beauty oils that cater to a diverse range of needs for hair, skin, and nails. With a rich legacy spanning three decades, the brand has cultivated a loyal customer base. However, recent challenges had begun to erode their online presence and effectiveness. The company had been targeted by a hack that flooded their social media accounts with bot followers, leading to decreased engagement and diminished credibility. In response to these setbacks, the Marketing Director sought our expertise to develop a multi-faceted marketing solution that would not only rebuild their community but also drive sales across both their online platform and retail channels.

 

Damaged Online Presence: Hollywood Beauty’s social media accounts had been compromised by bots, resulting in inflated follower numbers but low engagement rates.

Community Engagement: The influx of bot followers had created a disconnect with their genuine audience, making it difficult to engage meaningfully.

Sales Impact: The diminished engagement affected both online and in-store sales, necessitating a strategy to boost visibility and drive purchases.

Need for Omni-channel Strategy: To reach their ideal audience effectively, Hollywood Beauty needed a cohesive approach across multiple channels, including social media, influencers, and email marketing.

 

To rejuvenate Kiss & Tell Hair Co.’s sales and reconnect with their audience, we devised a comprehensive omni-channel marketing strategy tailored to their unique needs and goals. Our first step was conducting in-depth market research to understand their target audience and past marketing performance. With these insights, we crafted a multi-faceted approach:

Market Research: Conducted thorough research to understand Hollywood Beauty’s ideal audience, analyze their current customer base, and assess competitors’ strategies. Identified key demographics and psychographics to tailor our approach effectively.

Organic Social Media Strategy: Developed engaging and authentic content to resonate with real followers and rebuild trust. Regularly posted educational and inspirational content that showcased the multi-use nature of their products, addressing customer needs and interests. Implemented a strategy to gradually remove bot followers and focus on building a genuine community.

Paid Social Advertising: Launched targeted ads to reach new, relevant audiences and drive traffic to both their online store and retail locations. Used retargeting ads to re-engage existing customers and encourage repeat purchases.

Influencer Marketing: Collaborated with influencers who genuinely aligned with Hollywood Beauty’s brand values and could authentically promote their products. Leveraged influencer partnerships to expand reach, increase brand credibility, and drive engagement.

Email Marketing: Grew the email list by 50% through lead generation campaigns and engaging signup incentives. Created personalized and segmented email campaigns to nurture leads, provide valuable content, and drive conversions.

Community Building and Engagement: Fostered a sense of community through interactive social media initiatives such as polls, Q&A sessions, and user-generated content campaigns. Actively engaged with followers by responding to comments, sharing customer stories, and creating content that encouraged participation.

 

300% Increase in Engagement: In just 30 days, engagement on Hollywood Beauty’s social media platforms tripled, reflecting a more active and connected community.

40% Growth in Followers: The genuine, organic follower base grew by 40%, restoring credibility and expanding their audience.

50% Email List Expansion: Strategic campaigns boosted the email subscriber list by 50%, enhancing their ability to reach and engage customers directly.

60% Rise in Traffic: Online site visits and retail traffic both increased by over 60%, translating into substantial sales growth across both channels.

Re-established Brand Trust: Through authentic content and influencer partnerships, Hollywood Beauty restored its reputation and became more deeply embedded in its community.

“After the setback of being hacked, our social media presence was in disarray, and we struggled to connect with our real audience. Wine Down Marketing brought a fresh perspective and crafted a comprehensive strategy that revitalized our brand. Within just a few months, our engagement and followers skyrocketed, and our sales surged both online and in stores. Their approach not only removed the negative impacts of the bot followers but also built a thriving, engaged community around Hollywood Beauty. We couldn’t be more pleased with the results!”

– LeRon, Marketing Director, Hollywood Beauty.