CFI is a global multi-asset brokerage based in the UAE, offering access to stocks, forex, commodities, and indices. The company partnered with Fireart to modernize its digital presence and create a cohesive experience across web, mobile, and marketing touchpoints. Our goal was to build trust through clarity — starting with a refreshed visual identity and continuing through a full redesign of the main website, side products, mobile app, and design system. The result is a scalable ecosystem that serves both retail and institutional clients with confidence, speed, and simplicity.

CFI came to us with a clear mission — to transform their fragmented digital experience into a unified, modern ecosystem. They needed a visual identity that reflects their global status, a more intuitive trading experience for users, and a scalable design foundation for growth. Our collaboration covered everything from brand refresh to product-level UX — across web and mobile.

CFI follows a branded house strategy, where consistency and recognizability across products is essential. Instead of reinventing the brand, our role was to refine and elevate it — aligning the visual identity with CFI’s evolution into a global, digital-first trading platform.

As part of our long-term collaboration, we completely redesigned the CFI mobile app to match the updated brand and improve usability across the board. Our goal was to make trading more intuitive, informative, and user-focused — whether you’re checking your portfolio, making a deposit, or learning the ropes.