Matrimoni
Matrimoni,
Overview
Planning weddings can be both joyful and challenging for couples. Amidst the excitement and dreams of a perfect day, the reality of managing numerous details and budget considerations can bring stress. Couples must navigate decisions about venues, catering, flowers, photography, and officiants, each contributing to the complexity of the wedding process. This task is not only time-consuming and potentially expensive but also involves considering cultural traditions, particularly if families adhere to specific traditional practices.
The Problem
Many couples, especially those under 30 with a budget of $25,000 or less, encounter difficulties in efficiently tracking their wedding budget and organizing tasks. A 2022 survey by The Knot found that 47% of couples struggled with budgeting, and 36% faced challenges with guest list management. The complexity of coordinating multiple tasks and expenses can lead to overspending and difficulties in prioritizing, making it challenging to plan and execute a successful wedding without effective tools or systems in place.
"How might we make it easier for newly engaged couples to plan for their dream wedding within their target timeline and budget, reducing the planning time, expenses, and stress?"
Solution
Based on our user research, we have implemented two key features. The first feature, venue search, allows users to explore venues without the need for a login. Users can choose to log in if they want to save their searches. The second feature is a budget planning tool that enables users to calculate their budget. Advanced features are accessible to logged-in users, allowing them to save their budget calculations.
Results
Based on usability testing feedback:
80% of users found the design to be user-friendly, with positive perceptions of its simplicity, appealing layout, appropriate color choice, and clear text.
However, 20% of users suggested that the design might have a more feminine feel and could experiment with color options.
Users also pointed out some confusion on the landing page and inconsistencies on the "Find a Venue" page.
Valuable suggestions from users included adding catering options suitable for vegetarians, vegans, and those with allergies, as well as providing a map or landmark for directions.
Overall, feedback was largely positive, and with minor adjustments, we can create a more intuitive interface. A visual feedback summary is available for reference.
