Social Media Management for BU RADiO & Rush Manager
SA Taheri
Overview:
I successfully managed the social media presence for two distinct Facebook pages: BU RADiO, a platform for broadcasting news and entertainment, and Rush Manager, a virtual assistance agency. My role involved crafting tailored strategies to grow their audience, increase engagement, and align their content with brand goals.
Key Contributions:
Content Strategy:
Developed engaging content calendars for both pages, focusing on entertainment and updates for BU RADiO and professional services for Rush Manager.
Created a mix of posts, including graphics, videos, polls, and articles, tailored to each audience.
Community Engagement:
Increased engagement through real-time interaction, responding to comments/messages, and fostering community discussions.
Ran targeted campaigns for both platforms to build trust and grow followers.
Analytics & Growth:
Analyzed metrics (reach, engagement, impressions) to optimize strategies, achieving a 50% growth in followers for BU RADiO and an increase in inquiries for Rush Manager.
Tested post formats and content to refine performance.
Brand Alignment:
For BU RADiO, focused on creating lively, interactive posts highlighting music, campus activities, and news.
For Rush Manager, emphasized professionalism, showcasing services like lead generation, email marketing, and data entry.
Tools Used:
Adobe Photoshop, Canva (Content Design)
Meta Business Suite (Scheduling & Analytics)
Google Sheets (Tracking Metrics)
Hootsuite (Campaign Management)
Outcome:
The project resulted in steady audience growth, improved brand awareness, and increased engagement for both platforms, tailored to their unique goals and audiences.
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Posted Jan 28, 2025
Managed BU RADiO & Rush Manager’s social media, boosting engagement, creating tailored content, analyzing metrics, and growth with effective strategies.
