Kindred Spirit Logo & Brand

Creating the new visual identity of Kindred Spirit, a company in Dubai focused on spiritual and wellness products wanted to recreate their brand to make it feel modern yet traditional. The challenge was creating something that was modern but used lots of colours and interesting visuals. Staying away from minimalism essentially. To achieve this, I created a colour palette with a primary, secondary and tertiary palette that all work together to make the brand feel full of life. Another big part was the visual assets - the individual icons and patterns which are in an ornamental style. These colourful patterns mix colours, various icons, and layouts to create what they were looking for. Modern with a traditional touch.

Absolutely fantastic to work with A+ for efforts, understanding & communication. Definitely will work with Sofia for future brand identity creation projects.

You have been such a great team player through all this, and must say you did the job exceptionally well of bringing our vision of the brand to life. We greatly appreciate the patience and effort you had put into this project, in understanding our thoughts and in delivering better than our expectations truly. The biggest takeaway for us from this brief meetup has been, learning how to provide the right feedback that directly feeds into developing and progressing a project forward. Much appreciated.

Thank you Sofia, it was a great pleasure to work with you. and hoping to work with you on our future projects.