Aura is simple and easy to use. Collect points every time you shop, based on how much you spend. Redeem points in-store or on a range of experiences and treats. From fashion to beauty, home furnishings to dining out, Aura brings you an unrivaled collection of your favorite international brands. Built Aura 2.0 loyalty platform for Alshaya to implement loyalty points, offers, rewards, my account, registration and location.