GA4 Looker Complete Reporting Dashboard

Project Details:

1. GA4 Integration:

Setup and configuration of GA4 properties.

Data stream setup for web and app.

Implementation of event tracking for key user interactions.

2. Data Modeling and Transformation:

Designing data models to ensure optimal performance in Looker.

Using LookML (Looker's modeling language) to define dimensions, measures, and calculations.

Data transformation and cleaning to align with reporting requirements.

3. Dashboard Creation:

Designing intuitive and interactive dashboards tailored to specific business goals.

Incorporating key metrics such as user acquisition, behavior, conversions, and retention.

Use of visual elements like charts, graphs, and tables for better data visualization.

4. Custom Reports and Insights:

Development of custom reports to address unique business questions.

Segmentation and cohort analysis to uncover deeper insights.

Setting up scheduled reports and alerts for regular updates.

5. Performance Optimization:

Ensuring dashboards load quickly and efficiently.

Implementing best practices for data querying and visualization.

Regularly reviewing and optimizing the dashboards for accuracy and performance.

6. Training and Documentation:

Providing comprehensive training sessions for the client’s team.

Creating detailed documentation and user guides.

Offering ongoing support and troubleshooting.

Key Deliverables:

Fully integrated GA4 with Looker.

Custom Looker dashboards tailored to business needs.

Actionable insights and detailed reports.

Performance-optimized and user-friendly dashboards.

Training sessions and detailed documentation.