SEO - On page and Off page optimization across 2 brands.
Content Management - keyword research, management of content strategy and content calendar and publication of blog posts, content refreshes, and other content and product page assets across the websites.
In charge of several content writers and lead researchers.
Link Building - Managing white hat link building efforts throughout multiple email campaigns, including competitive analysis, guest posting and other link earning strategies.
Weekly reporting on traffic and overall performance of brands.
Tools: Google Analytics, Google Search Console, Unamo, Semrush, Ahrefs.com, Mangools, Screaming Frog, SimilarWeb, PersistIQ, Wordpress and more.