Senior Manager, SEO & Growth

As a Senior SEO Manager for wellandgood.com and livestrong.com, with a proven track record at both sites, I've honed extensive expertise in crafting and executing dynamic SEO strategies that elevate online visibility and fuel organic growth.

My role encompasses a wide array of SEO operations, from on page SEO, in-depth keyword research to technical SEO audits. I work closely with development teams and designers to ensure that technical SEO recommendations are seamlessly implemented, optimizing website performance and user experience.

In addition to hands-on SEO work, I conduct thorough competitor analyses to identify trends and opportunities, ensuring our strategies remain ahead of the curve. I am in charge of content calendars and editorial content planning, where I play a pivotal role in aligning SEO best practices with content strategy.

Moreover, I oversee content analysis, leveraging data to refine our approach continuously. By tracking and interpreting key metrics, I ensure that our content not only ranks well but also resonates deeply with our audience, driving engagement and loyalty.

Beyond just tweaking on-page and off-page elements, I take a holistic approach to content planning. By integrating SEO best practices seamlessly, I ensure that our content not only ranks well but resonates deeply with our audience, driving engagement and loyalty.

In addition to my operational duties, I play a crucial role in knowledge dissemination. Through editorial training, I empower teams with a nuanced understanding of SEO and content strategy, fostering a culture of excellence and innovation.

Tools: Semrush, Ahrefs, Google Data Studio, Google Analytics, Screaming Frog, Parsely and more.