I was responsible for creating and implementing 8 email marketing campaigns for Eco Pea Co, a sustainable clothing company. My goal was to increase brand awareness, drive traffic to the website, and increase sales.

I used a variety of strategies to achieve these goals, including:

Building an email list: I built an email list by offering a free gift to anyone who signed up for the Eco Pea Co newsletter.

Segmenting my email list: I segmented my email list based on customer interests, demographics, and purchase history. This allowed me to send more relevant and targeted emails, which resulted in higher open rates and click-through rates.

Personalizing my emails: I personalized my emails by using the recipient's name and other relevant information. This made the emails feel more personal and engaging, which led to higher open rates and click-through rates.

Using a variety of content: I used a variety of content in my emails, including product announcements, blog posts, special offers, and customer testimonials. This kept my emails interesting and engaging, which led to higher open rates and click-through rates.

Testing my emails: I tested my emails to see what worked best. I tested different subject lines, email copy, and call-to-actions. This allowed me to optimize my emails for maximum results.

As a result of my efforts, I was able to achieve the following results for Eco Pea Co:

Increased brand awareness: Brand awareness among Eco Pea Co's email subscribers increased by an average of 15%.

Increased website traffic: Website traffic from Eco Pea Co's email campaigns increased by an average of 10%.

Increased sales: Sales from Eco Pea Co's email campaigns increased by an average of 5%.