I was responsible for creating and implementing 9 email marketing campaigns for Shake Shack, a popular burger chain. My goal was to increase brand awareness, drive traffic to the website, and increase sales.

I used a variety of strategies to achieve these goals, including:

Building an email list: I built an email list by offering a free gift to anyone who signed up for the Shake Shack newsletter.

Segmenting my email list: I segmented my email list based on customer interests, demographics, and purchase history. This allowed me to send more relevant and targeted emails, which resulted in higher open rates and click-through rates.

Personalizing my emails: I personalized my emails by using the recipient's name and other relevant information. This made the emails feel more personal and engaging, which led to higher open rates and click-through rates.

Using a variety of content: I used a variety of content in my emails, including product announcements, blog posts, special offers, and customer testimonials. This kept my emails interesting and engaging, which led to higher open rates and click-through rates.

Testing my emails: I tested my emails to see what worked best. I tested different subject lines, email copies, and call-to-actions. This allowed me to optimize my emails for maximum results.

As a result of my efforts, I was able to achieve the following results for Shake Shack:

Increased brand awareness: Brand awareness among Shake Shack's email subscribers increased by an average of 20%.

Increased website traffic: Website traffic from Shake Shack's email campaigns increased by an average of 15%.

Increased sales: Sales from Shake Shack's email campaigns increased by an average of 10%.