Anapana | E-commerce → Branding & Development.

I had the privilege of partnering with Kusala to launch their innovative E-commerce venture, Anapana. Anapana's mission revolves around empowering individuals through the practice of breathwork, embodied in their signature product – the Anapana Breath Work Necklace.

Breathing is a fundamental aspect of our lives, yet its impact often goes unnoticed. Stress-induced shallow breaths trigger the 'fight or flight' response, leading to increased cortisol levels, blood pressure, and heart rate. The good news is that elongating exhales can swiftly reverse this state. Anapana harnessed this scientific insight to engineer a tool that facilitates regular access to extended exhales, fostering healthier breathing habits. We sold 17.000 necklaces in the first 6 months making $680K+ in revenue.

Designed and developed the site. Also designed the adds.