100 Days of Dante Branding and Web Design
Jeff Trojek
100 Days of Dante Website
For the 700th anniversary of Dante’s Divine Comedy we were approached to create the world’s largest reading group. This entailed branding and web design (both desktop and mobile). I developed the branding and web presence which housed readings of the book, video content for each canto as well as all branding.
My role on this project included strategy, branding and the site design. During this 4 month process I led client presentations showcasing our branding and site designs. I also worked closely with our animation team to provide assets and ideas on the overall animation styles.
Mobile Layouts
The navigation for the site was arguably the most challenging aspect. Danté's work is quite lengthy and required substantial planning to allow readers to jump to any section they desired.
Working with animators to create an overall aesthetic that could be used in tandem with a video series was a lot of fun.
Creating a sub menu to navigate downward into the depths of hell described in the book was a fun mechanism to use and a play on the ideas of the book itself.
The core idea of 100 Days of Danté was to provide readers with additional context and understanding of the work. The university created 100 individual videos that help educate readers on
The final logo was flexible to be used in three different ways.
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Posted Apr 23, 2025
Created branding and web design for 100 Days of Dante reading group launched by Baylor University.
