I crafted a playful and cohesive brand identity for Ijsbloemeke, including logo, packaging and visual assets that capture the artisanal charm of the ice cream.
The design balances a handcrafted feel with clean, modern typography and a vibrant yet approachable color palette.
Packaging visuals draw on subtle patterns and unique illustrations to reflect flavour variety and handcrafted quality.
A consistent visual language was developed across product buckets, labels and supporting applications to ensure shelf-presence and brand recall.
My role spanned concept development, print-ready packaging layout and brand collateral, ensuring the look is both premium and fun for the target audience.
My role spanned concept development, print-ready packaging layout and brand collateral, ensuring the look is both premium and fun for the target audience.