20 - In - 20 Challenge
Ugochukwu Ikeme
20-in-20 Challenge
Exploring Identity Through Daily Design Sprints
Scope: Brand Design, Visual Identity, Logo Design | Role: Art Director / Brand Designer | Year: 2023
In just 20 days, I set out on a design sprint to reimagine 20 brands across fashion, tech, lifestyle, food, and more. Each day presented a new challenge: to capture a brand’s personality in a logo — fast, intentional, and bold.
What started as a personal challenge became a creative experiment in style, storytelling, and clarity. This project is a reflection of how much can be said with just form, shape, and meaning — and how powerful visual identity can be in sparking connection.
Buscore
A confident mark that moves — inspired by forward motion and simplicity for commuters on the go.
Jersey Plug
Bold and sporty — this emblem channels team spirit and locker room energy.
Salt Suya
Charcoal-grilled meets cool urban energy — a flame-inspired logo for street barbecue.
Toby Nelson
Clean cuts and tailored flair — this monogram reflects refined male fashion.
Dsgn School
A mark for the curious — bold geometry meets digital-first energy for design learners.
Mano App
Speed in every curve — the logo captures momentum and accessibility for daily groceries.
Annette’s Cuisine
Soft, elegant, and hand-crafted — a sweet signature for everyday indulgence.
Atiks Couture
Fearless and feminine — the mark celebrates bold fashion statements and strong women.
John Pioq
Energetic and elevated — a rhythmic logo for a lively master of ceremonies.
Riders Martt
Sharp, mobile, reliable — this delivery mark rides on trust and motion.
Notorious
Rebellious and raw — a gritty logotype for experimental photography.
Yarn in Style
Delicate loops, crafted with care — a soft and detailed wordmark for crochet fashion.
Shoe Next Door
Structured and custom-fit — a footprint of premium craftsmanship.
Sixtees
Retro meets urban — a nostalgic brand with bold streetwear flair.
Just Cars
Clean and functional — a dealership identity built on clarity and trust.
Nuba Lounge
Vibrant and sleek — a nighttime brand that glows with sophistication.
WNG
Minimal and precise — a writer’s mark that values clarity and quiet strength.
Ntachi Osa
Everyday essentials — a familiar, homegrown identity with warmth at its core.
Amarugo
Soft, fresh, and intentional — a skincare identity that’s grounded in care.
Shorts on Shots
A laid-back podcast brand serving up unfiltered conversations with creatives and everyday legends—straight, no chaser.
This challenge helped me sharpen my instincts, test new styles, and stay consistent under pressure. It reminded me that good design is fast, but great identity is thoughtful — and even in constraint, creativity thrives.
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Posted May 6, 2025
20 logos in 20 days — a self-initiated sprint exploring bold, fast, and intentional brand identity design.
