UBA Homepage Redesign

In today’s digital banking space, homepages must serve as both an entry point and a trust builder. This project reimagines UBA’s homepage to explore how a modern, streamlined design could improve accessibility and customer engagement.

To reimagine the UBA mobile app with a clean, user-centered design that improves ease of use, builds trust, and enhances customer engagement with essential banking services.

While redesigning, I faced challenges such as simplifying complex banking features into intuitive user flows, balancing modern visuals with a professional brand image, maintaining consistency across multiple screens, and ensuring the redesign stayed fresh without losing UBA’s identity.

I redesigned the homepage with a cleaner layout, clearer hierarchy, and focused content structure, making it easier for users to navigate and engage with key banking services. Through this project, I learned the importance of balancing creativity with functionality, how crucial a clear information hierarchy is in financial products, and the value of keeping the user’s trust and ease of use at the center of every design decision. Check the full case study here: