MakeMyTrip: The Travel Woes Campaign
Samridhi Chatter
MakeMyTrip Campaign: Travel Woes
Drove performance improvements across MakeMyTrip's paid channels—boosting CTR by 20% and reducing CPA through data-driven creative testing and funnel optimization. The project was a massive success with 20M+ impressions and increase in brand affinity by 15%
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Posted Sep 27, 2025
Achieved ~3–4% engagement rate (vs industry avg. 1–2%) → 150K+ interactions. Generated 20–25% uplift in branded search traffic during the campaign period.
