Coca-Cola: #SheTheDifference
Samridhi Chatter
Coca-Cola Campaign: SheTheDifference
Supported paid media strategy for Coca-Cola's SheTheDifference campaign, achieving an 8% engagement uplift through optimized audience targeting and creative testing across Meta and YouTube.
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Posted Sep 27, 2025
Social-first campaign featuring women leaders and creators. Increased engagement for the brand by 45% and reduced CTR by 20-25%, increasing sales by a margin.
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Timeline
Dec 1, 2024 - Jan 10, 2025
