I wrote over 30 blog posts exploring the platform's AI functionalities, sales analytics capabilities, and strategies tailored to each stage of the sales funnel. Each post ranged from 1500 to 2000 words. Outcome:

Organic Traffic Growth: Increased by 47% over six months, leading to a substantial boost in site visibility.

Keyword Rankings: Achieved top 10 rankings for 25 targeted keywords, significantly improving the platform's search engine presence.

Engagement: Average time on page increased by 35%, while the bounce rate decreased by 17%.

Acquisition: Wingman's enhanced online presence and strategic content development contributed to its successful acquisition by Clari.

Client's Requirements:

Consistent brand voice and writing style: The blog posts needed to offer valuable technical insights, while keeping a casual and conversational tone.

Infuse Pop Culture References: The client wanted to incorporate mentions of popular movies, TV shows, celebrities, or current events that would make the content more relatable to the target audience.

GIFs for visual appeal: To make the content dynamic, emphasize key points, add humor, and create a more interactive reading experience

Showcase product benefits and offer industry guidance: Through compelling narratives, real-world examples, and relevant visuals.

Below, are links to several blogs, along with excerpt images from a couple of them.