Blogs | NIP Group - Business Insurance

I wrote over 100+ blogs for NIP Group that delved into various aspects of the insurance industry. My mission was to provide valuable insights, foster engagement (with both industry and brokers/agents), and enhance the company's online presence. Here's a glimpse of what we accomplished together:

NIP Group specialize in offering industry-specific coverages and safety services, catering to a diverse range of sectors from Tree Care and Landscaping to Healthcare and Municipalities. Their programs range from Arborist & Tree Services to HVAC Contractors, ensuring that each sector receives specialized coverage and safety services. They offer a variety of products including Commercial Auto, General Liability, Property, Umbrella/Excess Liability, Workers’ Compensation, and more.

Outcome:

Organic Traffic Growth: Increased 7-day organic traffic from 760 to 2,500, a remarkable 229% boost, significantly enhancing visibility and reach.

Organic Traffic (30-Day): Grew 30-day organic traffic from 3,780 to 9,000, a 138% increase, reflecting consistent content creation and SEO optimization.

Domain Authority: Improved domain authority from 28 to 32, indicating growing credibility and influence in the industry.

Keyword Rankings: Achieved top 5 rankings for 25 targeted keywords, up from 9, driving more targeted traffic and establishing authority in key areas.