Which? Year in Review Email

Elevate
Which?’s Year in Review email. Redesigned Which?’s personalized Year-in-Review email—blending illustrative style, dynamic data visualization, and on-brand visual storytelling to reinforce value and drive retention.

I took Which?’s annual summary email from a static recap to a vibrant, personalized celebration—using dynamic modules, brand-aligned illustration, and data-driven visuals to wow members and strengthen retention.

I aligned the design with the brand’s broader campaigns, integrated the signature Which? Red illustration style, and elevated engagement through bold stats, custom visuals, and responsive layout modules—bringing member stories and impact to life in a highly personalised way. Using dynamic modules, brand-aligned illustration, and data-driven visuals to wow members and strengthen retention.