McDonald's Monopoly Campaign Email Design

Revamping McDonald’s annual Monopoly game, the "Power Peel" campaign combined physical sticker peeling with app-based digital engagement. McDonald's sought to revitalize its annual Monopoly game by introducing a fresh, interactive element that would captivate customers and boost sales during the promotional period. The objective was to merge the tactile enjoyment of peeling stickers with digital engagement, offering participants increased chances to win a variety of prizes.

To support the launch of the refreshed Monopoly Power Peel game, McDonald’s aimed to drive participation and boost sales through a targeted CRM email strategy. I created design system which was utilise to design a series of responsive, visually engaging emails that aligned with the bold campaign visuals and encouraged users to engage with both the physical and digital game elements.

Key strategies included personalised content, behavioural segmentation, and timely sends aligned with key campaign phases. The emails seamlessly integrated with in-app messaging to create a unified promotional experience.