Brand & Website Redesign Scope Expanded by aj iTBrand & Website Redesign Scope Expanded by aj iT

Brand & Website Redesign Scope Expanded

Brand & Website Redesign
Scope Expanded From Logo Design to Full Brand Experience
The project started with a request for a logo.
The client wanted a modern identity for a growing analytics company and needed a mark that communicated trust, precision, and innovation.
After completing the branding direction, we realized the existing website no longer reflected the quality of the new identity.
The scope expanded into a complete redesign, including desktop and mobile experiences, marketing assets, and a unified visual system.
Deliverables
• Logo Design
• Brand Identity
• Website UI/UX Design
• Mobile Design
• Marketing Graphics
• Brand Assets
Outcome
A cohesive brand experience that transformed Northstar Analytics from a simple startup concept into a polished, enterprise-ready digital product.
This project is a great example of how strategic branding can influence every touchpoint of a business, not just the logo itself.

0 likes · 0 views · Jun 2, 2026

Brand & Website Redesign Scope Expanded From Logo Design to Full Brand Experience The project started with a request for a logo. The client wanted a modern i...