S/ash. Coffee – Brand Identity & Motion Reveal
Anirudh Murali
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Posted Jun 2, 2025
S/ash. Coffee is more than a coffee shop — it's a space of contrast, boldness, and minimal sophistication located in the UAE.
Project Brief:
S/ash Coffee is a modern coffee shop in Dubai that embodies simplicity, sophistication, and a refined coffee culture. The brand required a clean, contemporary visual identity that reflects its premium positioning while maintaining a welcoming and stylish aesthetic.
This project explores the branding process, from concept development to execution, including logo design, typography, color palette, and packaging.
A motion reveal was also created to bring the brand to life, aligning with the shop’s minimal yet impactful visual language.
S/ash Coffee approached us with a vision for a sleek and minimal identity that speaks to a design-conscious audience. The goal was to create a brand that seamlessly blends elegance with functionality, ensuring a distinct yet timeless appeal.
