MELT. — AI Sorbet Advertising Campaign
NATALIIA HORBACH
MELT. — AI Sorbet Advertising Campaign
MELT THE ORDINARY.
THE CONCEPT
What if sorbet didn’t just melt — but made the world melt with it?
MELT. is a surreal AI advertising campaign where each flavor transforms an ordinary environment into its own sensory world. Mango floods the city, raspberry breaks through the workplace, and pistachio takes over classical architecture.
Three flavors. Three worlds. One idea: MELT THE ORDINARY.
01 — MANGO
THE CITY MELTS.
02 — RASPBERRY
BREAK THE ORDINARY.
03 — PISTACHIO
CREATIVE DIRECTION & PRODUCTION
Concept, art direction, AI image generation, product consistency, motion design and final video editing were developed as one cohesive advertising campaign.
Role: AI Creative Producer & AI Artist
Tools: GPT Image 2 · PixVerse C1 · CapCut
MELT THE ORDINARY.
Three flavors. Three worlds. One campaign.
Like this project
Posted Sep 8, 2026
A surreal AI advertising campaign for a fictional sorbet brand, built around one idea: MELT THE ORDINARY. Three flavors transform familiar environments into immersive sensory worlds, combining AI imagery, motion and creative direction into one cohesive campaign.
Likes
0
Views
1
