Branding identity | Project Xin Chào

Trâm Anh Nguyễn

Brand Designer
Graphic Designer
Photographer
Adobe Illustrator
Adobe Photoshop

Xin Chào, we are

all-in-one online portal for foreigner newcomers RMIT staff to access information about living in Vietnam. But that's not all, we are here to ensure our friends fully experience Vietnamese life in its local contemporary essence.

Brand identity | logo

Logo Mark Variations
The visual identity started while we sitting at 'trà đá' vendors, observing vehicles running through the hustling street. The contradiction between the vibrant atmosphere with the stillness state on the blue chair sparked a cultural sense in our mind. In that sense, primary colors (red, yellow, blue) would be selected with typography (bold) to demonstrate the brand identity. For Photography, we captured the human - street around Sai Gon to make a closer connection to the audience in Vietnam.
Front blue chair + Vinyl (symbol of sound)
Front blue chair + Vinyl (symbol of sound)
With that logo creativity, we explore the multi-sensory concept through our key visual.
Key visual | icons

Promotional items

Guide physical book
Guide physical book
Tote-bag (Environmental-friendly materials)
Tote-bag (Environmental-friendly materials)
Packaging box
Packaging box
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