The visual identity started while we sitting at 'trà đá' vendors, observing vehicles running through the hustling street. The contradiction between the vibrant atmosphere with the stillness state on the blue chair sparked a cultural sense in our mind. In that sense, primary colors (red, yellow, blue) would be selected with typography (bold) to demonstrate the brand identity. For Photography, we captured the human - street around Sai Gon to make a closer connection to the audience in Vietnam.