Carrua

Brand strategy and Packaging design for Sicilian carob company.

Sicilian company that works carobs to transform them into products for animals and humans 

[VINTAGE] [TERRITORIAL] [WARM]

The territorial heritage has been translated into the identity of the brand. What was essential was to bring to light the identity of the carob, a characterizing element of the Sicilian territory. Therefore the stylized shape of the carob leaf was used while the naming derives from the Sicilian word for carob.