🥕 Collective Roots Community Garden | Instagram & Print Media
Anna Clair Miller
About the garden:
Located in East Palo Alto, California, Collective Roots Community Garden offers a place for community members to gain hands-on experience with organic gardening. Through workshops, volunteer workdays, and resources, they equip folks with the skills and means to grow their own fresh fruits and vegetables, and build a more resilient community.
Services I provided:
Collective Roots Community Garden features monthly workshop, weekly volunteer workdays, a free compost hub program serving the surrounding community. As such, they require a diverse multimedia promotional strategy. I created social media campaigns and digital/print flyers for special event registrations, informative engagement, programs with partner orgs, and more!
Each month, the garden promotes one post promoting its featured workshop, and one supplemental engagement post highlighting a fun topic the upcoming workshop covers.
🌼All posts and flyers contain my custom brand illustrations I created for Collective Roots Community Garden!
Here is an example of an engagement post that promotes an upcoming workshop. Slides 2 and 3 contain a special tip about seed saving!
Two more examples of gardening engagement posts
An example of bilingual, print half-sheet flyers promoting upcoming workshops at the garden.
8.5x11 halfsheet flyer featuring my bespoke, garden-themed illustrations
Instagram post promoting volunteer engagement
A4 print flyer to promote attendance to a USDA funded event to expand urban agriculture efforts in East Palo Alto, CA
5.5x7 Print half-sheet flyer
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Posted Aug 4, 2024
Social media and print promotional materials for a Bay Area nonprofit community garden program, featuring custom nature-themed illustrations 🐝
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