🥕 Collective Roots Community Garden | Instagram & Print Media

Located in East Palo Alto, California, Collective Roots Community Garden offers a place for community members to gain hands-on experience with organic gardening. Through workshops, volunteer workdays, and resources, they equip folks with the skills and means to grow their own fresh fruits and vegetables, and build a more resilient community.

Collective Roots Community Garden features monthly workshop, weekly volunteer workdays, a free compost hub program serving the surrounding community. As such, they require a diverse multimedia promotional strategy. I created social media campaigns and digital/print flyers for special event registrations, informative engagement, programs with partner orgs, and more!

Each month, the garden promotes one post promoting its featured workshop, and one supplemental engagement post highlighting a fun topic the upcoming workshop covers.

Here is an example of an engagement post that promotes an upcoming workshop. Slides 2 and 3 contain a special tip about seed saving!

An example of bilingual, print half-sheet flyers promoting upcoming workshops at the garden.