This project is an E-commerce website concept for Sipify, a fictional brand of all-natural, sparkling fruit drinks. The brand is built on the belief in creating simple, refreshing beverages with no artificial additives, just the pure taste of fruit.
The Frameship plugin is the best solution for integrating Shopify with Framer, so it was the natural choice for building my first E-commerce website.
💡 Project Scope: Framer Development & Web Design
⚙️ Tools: Figma, Framer, Shopify (Frameship), GPT-Image-1
🕘 Timeline: 1 week
🪜 Process
Wireframing: Establishing the basic structure and user flow.
Web Design (Figma): Creating the design system, color scheme, and typography.
Visuals (GPT-Image-1): Generating AI images.
Development (Framer + Frameship): Building components, optimizing for SEO, and ensuring full responsiveness, connecting to Shopify via the Frameship plugin.
🎨 Design System
The color palette is built around a primary yellow (#F9B22E), complemented by a deep brown (#342203) for contrast and a clean white (#FFFFFF). For typography, the project relies on just two fonts: the elegant Sora for headings and the highly readable Montserrat for body text. These choices were made to create a visually appealing and interactive E-commerce experience.
Design System
⚙️ Tools
I designed the responsive layout in Figma before developing the site in Framer, where I integrated the Shopify back-end using the Frameship plugin for full E-commerce functionality. To ensure a cohesive visual identity, I also used GPT-Image-1 to generate all of the project's AI-powered visuals.
Tools
☎️ Mobile Version
This is a fully responsive website, designed for desktop, tablet, and mobile. The mobile experience is fully optimized, retaining all media and components from the larger screens without compromise.
Mobile Version
⛰️ Main Challenges
Challenge #1: To create a functional E-commerce website in Framer connected to a Shopify back-end.
Solution: I used the Frameship plugin, which seamlessly connects products from Shopify and features them within the Framer site.
Challenge #2: To ensure the website feels live and interactive.
Solution: I implemented Framer animations that react to the user's scroll and added a unique carousel in the hero section.
Challenge #3: To ensure full mobile responsiveness and SEO optimization. Solution: I followed SEO best practices for improved search rankings and created three versions (desktop, tablet, and mobile) to ensure the website looks and functions perfectly on any device.
📁 Sections
1) Hero Section
The hero section is the most important part of a website. I decided to feature interactive Sipify steel cans that showcase the available flavors, positioned alongside a section highlighting three key product advantages.
Hero Section
2) Flavors Section
This section features a list of six unique flavors, each with its own interactive animation. Clicking on any flavor will take the user directly to its corresponding product page.
Flavors
3) Reviews
This section displays customer reviews, with each entry featuring the reviewer's name, image, star rating, and text.
Reviews
4) FAQs
A list of common questions and answers about the product. This section helps users quickly find information and determine if the product fits their requirements.
FAQs
5) Search Bar
The dynamic search component allows users to find products directly from the Shopify back-end. Clicking on any result redirects them to the corresponding product page.
Search Bar
6) Products List
This is a dedicated page showcasing all six flavors, where each item links directly to its corresponding product page.
Products List
7) Product Page
The product page contains all the necessary information about an item and also features cart functionality, allowing users to add the product to their cart or buy it directly.
Product Page
8) Cart
The Cart is a unique and dynamic Frameship component that allows users to add products and then proceed to the checkout page.
Cart
📈 PageSpeed (Lighthouse)
PageSpeed (Lighthouse)
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Posted Sep 13, 2025
Sipify is an E-commerce website concept for natural fruit juices. The site was built with Framer and is powered by the Frameship plugin for full functionality.