Purdue University-Composites Manufacturing & Simulation Center

Objective: As the CMSC was a new center at Purdue, my role as Director of Visual Communication focused on creating a clear, professional, and engaging visual identity that aligned with its mission and communicated its purpose effectively to stakeholders and the broader community.

Context: CMSC required a cohesive and recognizable brand presence across both digital and print platforms to enhance awareness and foster trust with its audience. My role focused on creating visual assets that would elevate the organization’s visibility and strengthen its messaging.

Process: I started with a thorough review of CMSC’s mission, audience, and existing materials. From there, I developed a branding framework—color palette, typography, and graphics—aligned with CMSC’s goals. I collaborated with stakeholders to refine the visuals, ensuring all assets, from reports to presentations, were cohesive and engaging. The process included ongoing feedback and iterative adjustments to stay aligned with CMSC’s strategy.