In January 2022, Fleek was on a steady track, bringing in a decent monthly revenue of 2L. Nevertheless, we understood the potential for substantial growth and embarked on a mission to significantly boost revenue through strategic UX design enhancements. By October, we had increased the monthly revenue to an impressive 1.1 Cr. Here’s the journey behind this achievement.

The initial design of our platform was functional but not optimized. With brand banners, a free trial section, and chips that reduced discoverability, we were providing a long scroll of all subscriptions. While this was serviceable, it didn’t maximize user engagement or conversion.

We addressed the above challenges by making key modifications to our design, and employing specific UX laws to drive engagement and conversions:

1. Layout Overhaul: We made the design more breathable and improved the image sizes of subscription cards. We also frequently updated images based on trending topics, making them more appealing and relevant to users. (Law of Aesthetics)

2. Navigation: We introduced a more intuitive navigation structure. Instead of a long scroll of subscriptions, we created categorized sections, showcasing the top 5 subscriptions in each. This eased the process of discovering new content for the users. (Law of Prägnanz)

Our redesign wasn’t just about changing what we had; it was about introducing new, innovative features that could resonate with our audience:

1. Spin to Win: This new feature incorporated gamification, offering users the chance to win Fleek coins as prizes. This led to increased user engagement and boosted platform loyalty. (Law of Gamification)

2. Deals of the Day: We used the scarcity principle to introduce a ‘Deal of the Day' section, complete with a timer to induce a sense of urgency. The result was a surge in quick purchases and a significant boost in revenue. (Law of Scarcity)

3. Fleek Bundles: These bundled subscriptions catered to different languages and interests. This new approach to package solutions resonated with various user groups, leading to increased subscription rates. (Law of Unity/Harmony)

We knew that to maximize conversions, we needed to optimize the purchasing process:

1. Free Trials for Re1: Retaining our ‘Free Trial’ section, we introduced a Re1 trial offer. This not only increased trial subscriptions but also eventually led to a higher conversion rate.

2. Multiple Payment Options: We incorporated multiple payment options, including Card payments, Pay Later, and UPI Autopay. The simplified and versatile checkout process led to higher conversions. (Law of Convenience)

These strategic design changes, innovative feature introductions, and purchase experience enhancements led to a staggering growth in Fleek’s revenue, rocketing from 2L in January to 1.1 Cr by October. Our success story emphasizes the transformative power of strategic, user-centric UX design.

Thank you for taking the time to read about our journey. I hope it has provided you with some insights and perhaps even inspiration for your own design ventures. If you’ve got any thoughts or questions about our process, feel free to drop a comment. Let’s keep the conversation going.

Remember, good design is not just about making things look pretty; it’s about creating a better, more efficient, and more enjoyable world. Let’s continue to do just that.

Thank you again and keep designing!

If you’re in the market for a reliable trustworthy designer, whether freelance or full-time, don’t hesitate to reach out. You can contact me directly at chvishal2k@gmail.com or learn more about my freelance services at www.yourdesignguy.xyz

Let’s take your business to the next level, together.