Copywriting
Precious Agbebi
Like this project
Posted Dec 25, 2024
I worked with EverGlow Candles to create engaging, sensory-driven content that highlighted the brand’s luxury candles.
Likes
0
Views
0
Project: Copywriting & Content Strategy for EverGlow Candles
Client: EverGlow Candles, a luxury candle brand
Challenge: EverGlow needed fresh, captivating content for their online store, blog, and social media to highlight the sensory experience of their candles and drive online sales.
My Role:
Brand Story & Product Descriptions: Wrote a compelling brand story and crafted sensory-rich product descriptions that captured the essence of each candle scent and its ambiance.
Blog Content: Developed blog posts focusing on candle care, gift ideas, and the benefits of natural ingredients, engaging readers and increasing traffic to the site.
Social Media Content: Created a variety of posts that showcased the lifestyle aspect of the brand, from mood-setting imagery to behind-the-scenes content, increasing brand visibility and follower engagement.
Email Campaigns: Designed seasonal email campaigns featuring new releases and special offers, creating a sense of exclusivity and encouraging repeat customers.
Results:
Stronger Brand Presence: The engaging product descriptions and blog content helped strengthen EverGlow’s brand identity.
Increased Traffic: The blog and social media content drove more traffic to the site, boosting online visibility.
Higher Conversion Rates: Targeted email campaigns and sensory-driven content contributed to higher conversion rates and repeat purchases.