Sample press release for hair product range

Tara Murthy

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Copywriter

DesignMe Launches New Puff.Me Volumizing Hair Care Line
DesignMe has announced the launch of its latest hair care line - the Puff.Me volume and texture collection. The new line features a volumizing shampoo and conditioner, a volumizing mousse, and dry texture spray. Each product is priced at $28 and will be available for purchase on DesignMe's website.
The Puff.Me volumizing shampoo and conditioner are designed to provide volume and lift to fine, limp hair, all while prioritising your hair’s health. Made with the key ingredient of sunflower seed oil, the shampoo and conditioner gently cleanse while retaining moisture and shine, while the volumizing technology works to give the hair more volume and bounce.
The Puff.Me volumizing mousse is perfect for those who want to create long-lasting volume and hold. The lightweight formula provides fullness and body without that sticky feeling. The mousse uses panthenol (AKA pro-vitamin B5) to give a smooth and moisturised finish, as well as vitamin E which promotes healthy and shiny hair. The award-winning mousse is useful for straight, wavy and curly hair types. Simply apply the mousse to damp hair, and style as needed for all-day volume.
The Puff.Me dry texture spray is the perfect solution for those who want to add texture and definition to their hair. The spray creates instant volume, making it easy to effortlessly revive hair without weighing it down. Plus, the dry formula means that hair can be touched up on the go.
DesignMe's Puff.Me volumizing hair care line is now available for purchase at www.designmehair.com and www.i-glamour.com/brands/designme
Try it today and see the difference for yourself!
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Posted Jun 19, 2023

Sample press release I wrote for a hair product range, that secured me a job.

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Copywriting product descriptions for beauty trade website
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