Elevating Brand Awareness through Compelling Blog Posts

Sponsored Content is a collection of ad formats available when you create an ad campaign on LinkedIn. Sponsored Content ad formats include :

Single image ads are one of the Sponsored Content ad formats. This ad includes a single image and will appear directly on the LinkedIn feed of the professional you want to reach, whether on desktop or mobile.

Carousel ads allow you to display multiple images consecutively in a single carousel-style ad format. Carousel ads include ads with a unique style because they can be customized to have an image, text, and a destination link that helps you tell the interactive story behind the ad you advertise on either a desktop device or a mobile device. This ad uses a Lead Generation Form including a CTA (Call to Action) button in each image description.

Captivate professional viewers with original videos on their desktop and mobile devices. Video ads allow you to tell a compelling story about your brand, your position as the leader of the company , or share the success stories of your customers. Videos will always stand out because they don’t tell, they show. On platforms where there is more business content, the video stands out more, especially on LinkedIn.

LinkedIn video ads are proving to be an effective way to spark and engage a highly relevant professional audiences. Video content is very important to your brand and these changes allow LinkedIn’s professional community to more easily get value from the content that you produce.

There are several other advantages to using this type of advertising, including :

You can run video ads to drive growth at every stage of your sales cycle

You can tailor your video campaign to build awareness of your own brand and drive your product purchase considerations to make a profit

You can create a sponsored content campaign to promote video content on your LinkedIn page or showcase page

You can enable targeting on the LinkedIn Audience Network to expand your reach by up to 20% more with your target audience

You can use Direct Sponsored Content to personalize or test video ads for specific audiences without being published on your LinkedIn page.

Single job ads are one of the Sponsored Content ad formats. The ad will appear directly on the LinkedIn member’s feed. The ad is promoting a job opportunity. They are presented to members on desktop and mobile devices.

Event ads allow you to promote events on LinkedIn from your page to a specified audience. As a Sponsored Content ad format, event ads are displayed on member’s LinkedIn feeds on desktop and mobile devices and are optimized to highlight important event details. When you add an event ad to a campaign, you can choose to create a new event ad or search for existing content—which includes previously created event ads and updates from your LinkedIn Page with the Event URL.

Although the cost of LinkedIn ads varies depending on the type of ad, LinkedIn requires companies to bid a minimum of $ 2 for both cost-per-click (CPC) and cost-per-impression (CPM) campaigns. However, on average, businesses pay $ 5.26 per click and $ 6.59 per 1000 impressions, as well as $ 0.80 per delivery for Sponsored InMail campaigns. Get a complete overview of LinkedIn advertising costs with this handy table :

CPC $ 5.26 per click

2. CPM $ 6.59 per 1000 impressions

3. CPS $ 0.80 per send

Is LinkedIn Sponsored Content Worth It?

If you can stick to your revenue budget and have a deal size large enough to generate a positive ROI, LinkedIn advertising can be a great investment. LinkedIn ads typically generate high-quality leads and offer a larger range of niche targeting options, making them an ideal solutions for most B2B companies.

If you have a small budget and a long sales cycle, you may want to consider other options besides investing in LinkedIn, such as retargeting Google pay-per-click (PPC) or Facebook. But apart from that, here are some reasons why you should advertise on LinkedIn :

LinkedIn Page Updates allow page supervisors and content admins to engage directly with their page viewers and followers. As a content supervisor or admin, you can post and share information such as organization news, promotions, relevant industry articles, updates of members who join your organization, videos, and employee testimonials.

Various formats are supported including text and links to websites, images, documents, Youtube videos, or video files from your computer. When you post or re-share an update, it will be visible to all LinkedIn members from your LinkedIn Page Updates feed.

Your page followers will also see your updates on their LinkedIn feed where they can comment, react or share. After a member takes an action, their network will also see an update in their home feed. As a page supervisor or content admin, you can view notifications of your updates and engagements at any time.

Sponsored Content is a collection of ad formats that includes sponsored updates from your LinkedIn page and ads created in Campaign Manager. Sponsored Content ads created in Campaign Manager are known as Direct Sponsored Content.

When you create Direct Sponsored Content, it will not appear as original updates on your LinkedIn page, but maybe displayed when members use the ads on your page filter. Direct Sponsored Content advertising can be useful when you need to :

Create ad variations to test how your audience engages with various elements of the ad such as text, images, or calls to action

2. Create specific content to your target audience such as specific content to a location or profession

3. Track visits to specific pages on your site using third-party tracking such as URL parameters