Built a
Make.com automation triggered via webhook that pulls a record from Airtable, routes through an intelligent analysis pipeline — using OpenAI to identify the target persona, map out products and services, determine who they recommend, and surface the top competitor. A router then splits based on whether you're the market leader or a challenger, grabbing citations, getting recommendations, running a head-to-head comparison, and setting all variables for each scenario. The final aggregated results get written back to Airtable automatically.