E-commerce UX Overhaul for Ann Summers Checkout
Tia Williams
Ann Summers
Ann Summers is a British multinational retailer company specialising in adult toys and lingerie, with 80 high street stores in the UK, Ireland, and the Channel Islands.
The Brief
Re-design the look & journey
Improve conversion rate and sales
Create a seamless user flows
The Impact
This project drove 8k in revenue within the first week of testing on 50% of their customer base.
Research
Real User Feedback - We collected user feedback through a series of targeted questions, which helped us understand the reasoning behind the data from content square.
Competitor Analysis - I analysed both direct and indirect competitors to identify market strengths and weaknesses.
User Activity & Data Analysis - Content Square was utilised to track user clicks and drop-offs, allowing us to identify what was working effectively and what needed improvement.
The Business Goals - Gathered insights from key stakeholders on the current checkout process, identifying what was working well and areas for improvement.
Key Changes
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Posted Sep 24, 2024
Ann summers checkout redesign, created in Figma ready for developer handover. This project drove 8k in revenue within the first week of testing.
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