Ann Summers is a British multinational retailer company specialising in adult toys and lingerie, with 80 high street stores in the UK, Ireland, and the Channel Islands.

Re-design the look & journey

Improve conversion rate and sales

Create a seamless user flows

Real User Feedback - We collected user feedback through a series of targeted questions, which helped us understand the reasoning behind the data from content square.

Competitor Analysis - I analysed both direct and indirect competitors to identify market strengths and weaknesses.

User Activity & Data Analysis - Content Square was utilised to track user clicks and drop-offs, allowing us to identify what was working effectively and what needed improvement.

The Business Goals - Gathered insights from key stakeholders on the current checkout process, identifying what was working well and areas for improvement.