Project description. Scope: Logo Design, Visual Identity Created a playful yet bold identity for Pawpularity, a pet apparel brand with serious attitude. The logo merges a clean paw print with a split black-and-white frame to reflect the brand’s cool, streetwear-inspired aesthetic. Designed to be as eye-catching on a hoodie as it is on social media — sleek, minimal, and paw-sitively stylish.